The Zimmers Become Hit with 100 Year Old Rockers
With a combined age of more than 3,000 years, they are not the most obvious band to cover a Who classic. But these pensioners are causing a big sensation. The oldest member is 100 year old Buster Martin, whilst at 69 Eric Whitty is one of the youngest. The BBC brought them together for a TV documentary, but since they have attracted a cult following after recording a version of The Who's My Generation.
The 40 strong group - who call themselves The Zimmers, pulled in an audience of 20,000 in just two days of posting their video my YouTube. They are currently negoiating their first public performance at a London nightclub.
The 40 strong group - who call themselves The Zimmers, pulled in an audience of 20,000 in just two days of posting their video my YouTube. They are currently negoiating their first public performance at a London nightclub.
Trend Themes
1. Old Age Rock Bands - Disruptive innovation opportunity: Explore the market for older musicians and create platforms that cater to their unique talents and experiences.
2. Pensioner Cult Following - Disruptive innovation opportunity: Build targeted marketing strategies and digital platforms to engage and connect with older generations.
3. Crossover Generational Collaborations - Disruptive innovation opportunity: Foster collaborations between young and old musicians to create unique and diverse music experiences.
Industry Implications
1. Music Entertainment - Disruptive innovation opportunity: Develop platforms and events that showcase older musicians and cater to the interests of the older demographic.
2. Digital Marketing - Disruptive innovation opportunity: Create targeted marketing campaigns and online communities to reach and engage older generations in the music industry.
3. Senior Living and Lifestyle - Disruptive innovation opportunity: Provide platforms and services that support the active involvement of seniors in music and entertainment activities.
3.7
Score
Popularity
Activity
Freshness
