The Work of Alessandro Pautasso

By: lourdes sanchez bayas - Feb 16, 2011   Updated: Apr 1 2011
References: nosurprises.it & wicked-halo
Alessandro Pautasso is an Italian illustrator, graphic designer and photographer who reinvented the images of mega cinema icons such as Marilyn Monroe, Elizabeth Taylor, Ingrid Bergman and Audrey Hepburn into beautiful and vibrant portraits that resonate with vitality.

The pretty colors on the four classic icons is a welcome change to the pictures we are all familiar with seeing of them.

Implications - Vintage icons are easily recognizable for most modern consumers, but they are really only effective at stirring up new interest if they have been updated or improved upon in some way. Incorporating modern twists on classic imagery is a great way for advertisers to rejuvenate the inherent nostalgia behind them while also cultivating renewed consumer fascination.