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Documentary-Style Comparevertising Edit
Whopper Virgins Choose Between Burger King & McDonald’s B

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Documentary-Style Comparevertising
Whopper Virgins Choose Between Burger King & McDonald’s B
Documentary-Style Comparevertising - Whopper Virgins Choose Between Burger King & McDonald’s B (VIDEO) 2
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Documentary-Style Comparevertising - Whopper Virgins Choose Between Burger King & McDonald’s B (VIDEO)
Whopper Virgins Choose Between Burger King & McDonald’s B
 Published: Dec 19, 08
Comments: 1 Views: 2,005

In addition to the funky Burger King cologne, BK has unleashed a documentary-style commercial in which a Burger King traveled to remote spots all over the world to find people who have never tasted a burger and have never been exposed to burger advertising before to prove their Whopper is the best.

Those burger ‘virgins’ are then offered a Burger King Whopper and a McDonald’s Big Mac. The above abbreviated spot shows the ones who chose the Whopper as the best tasting burger.

However, the extended spot (almost 8 minutes) below surprisingly shows both people who prefer one of the burgers, and those who had no preference.

The ‘commercial’ was directed by Stacy Peralta for ad agency Crispin Porter + Bogusky.

 References:  whoppervirgins, youtube

Filed In: commercials,  food,  lifestyle,  marketing






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FOUR WAYS TO REACT: vote, favorite, add more examples of Documentary-Style Comparevertising or comment about Whopper Virgins Choose Between Burger King & McDonald’s B.

Ayman Helweh on Dec 19, 08  2,236 Trends   2,641 Comments
Guys, you really have to see the extended video (inside the trend) through. Pretty cool actually. I can't believe they went through all this trouble and traveling!
Ayman Helweh on Dec 19, 08  2,236 Trends   2,641 Comments 0


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Documentary-Style Comparevertising