'The Voice of Art' Uses IBM Watson to Engage Museum Visitors

By: Laura McQuarrie - Apr 24, 2017
References: pinacoteca.org.br & adweek
When visiting a museum, people must rely on tours, audio recordings or the printed cards placed beside works of art to learn more—but 'The Voice of Art' is a project between IBM and the museum Pinacoteca de São Paulo that drastically changes the way people interact with the artwork around them.

The Voice of Art is powered by IBM Watson, and makes it possible for people to ask questions as they usually would, and have the supercomputer respond with information gleaned from newspapers, books, articles, biographies, interviews and more. After six months of teaching IBM Watson to interpret all of this content, visitors are now able to receive answers to technical and historical inquiries, as well as more complex questions like "Does this painting's subject like to play soccer?"