Along with Agency59, the Heart and Stroke Foundation has twisted the typical murderous brain-sucking zombies into life-savers in The Undeading campaign.
An outbreak began this past September, according to The Undeading website, and in early October, the city was overrun and polluted with zombies. Zombies attack civilians but what do they do when the civilian suffers from cardiac arrest? Instead of abandoning the seemingly dead woman, the zombies, oddly, follow the correct steps of CPR in hopes to revive her. After all, her brains are no good to them when dead.
In this new campaign launched just in time for Halloween, the Heart and Stroke Foundation is hoping to promote awareness by recruiting volunteers to help break the Guinness World Record for CPR training this October 25th, 2012 at The Undeading At Canada's Wonderland event.
Stats for Life-Saving Zombie Ads
Trending: Older & Mild
Research: 921 clicks in 184 w
Interest: > 3 minutes
Concept: The Undeading
Related: 69 examples / 53 photos
Segment: Neutral, 12-55+
Comparison Set: 25 similar articles, including: lgbt cookie campaigns, horrifying anti-smoking campaigns, and game-based job interviews.
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