The Times Royal Delivery Campaign Features a Regal Birth

By: Leslie Chen - Published: Jul 24, 2013 • References: grey & adsoftheworld
It seems like everyone is catching royal baby fever, and The Times Royal Delivery advertisement proves just how eager the whole world is for the arrival of the next heir to the throne.

Coming from advertising agency Grey in London, UK, the print ad features a swan delivering a white bag with a golden crown printed on it. Creative director Dave Monk has chosen to keep the ad simple and clean in an overall white theme; the image also has the words "The Sunday Times celebrates the royal delivery 22.07.13." With so many different media outlets covering the birth of Kate and William's first born child, it seems like newspapers need to advertise in order to get an edge on the competition.

Take a look at The Times Royal Delivery ad above. Stats for Royal Baby Delivery Ads Trending: Older & Chilly
Research: 1,553 clicks in 148 w
Interest: 2 minutes
Concept: The Times Royal Delivery
Related: 47 examples / 36 photos
Segment: Neutral, 18-55+
Comparison Set: 17 similar articles, including: exploited labour ads, morbid mischief ads, and grayscale victorian-like fashion ads.