The Therapist Bottles Humorously Suggests Wine Therapy

By: Laura McQuarrie - Published: Jul 4, 2014 • References: developmentlv & thedieline
The Therapist is a wine created by Greek designers Marios Karystios and George Tzavaras, based on the idea of how loose-lipped alcohol can make you. The dry white wine is packaged in a milky-colored yellow bottle that looks a little different than the way wine is usually packaged. The Lefteris Logothetis wine label is simple with black and white lettering and has illustrations that are graphic and comic-book like, showing just how therapeutic wine can be by presenting it in a strip with an actual therapist.

The bottle for limited release presents itself beautifully, although the design is comical and shows that it has a good sense of humor. Plus, the more glasses of "therapy" you have, things are bound to get a little bit messy. Stats for Therapeutic Wine Branding Trending: Older & Warm
Research: 4,334 clicks in 99 w
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Concept: "the Therapist"
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Segment: Females, 18-55
Comparison Set: 26 similar articles, including: grossly branded vinos, mad libs-like wine, and location-specific wine bottles.