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Humanized Crash Dummy Ads

'The Test' Ad for Acura's Safety Features Uses Realistic Dummies

— October 17, 2015 — Autos
The Mullen Lowe agency created 'The Test' ad for the automotive brand Acura. Instead of using typical crash dummies, the creative team made realistic life-like dolls. Humanizing the test figures presents a more sentimental value to be experienced by the audience.

The ad begins with an Acura safety employee bringing a family of crash test dummies into a secluded room. The dummies are placed in an Acura vehicle and buckled in. The man placing the dummies in the car seems to have a connection with each family member. Then, the cameras reveal that the driver of the car is a replica of the Acura employee.

The ad presents an emotional connection simply by mirroring the employee's emotions. The Test ad aims to promote the high-quality safety features of Acura vehicles by saying "when you don't think of them as dummies, something amazing happens."
Trend Themes
1. Humanized Crash Dummies - The use of realistic life-like dolls in crash test ads creates an emotional connection and enhances audience engagement.
2. Emotional Advertising - Creating ads that evoke sentimental value can resonate with consumers on a deeper level and strengthen brand affinity.
3. Replica Employees - Using replica figures of employees in ads can emphasize trust and authenticity, enhancing the effectiveness of the message.
Industry Implications
1. Automotive Manufacturing - The automotive industry can leverage humanized crash dummy ads to showcase advanced safety features and build customer trust.
2. Advertising and Marketing - The advertising industry can explore emotional advertising techniques to create impactful campaigns that resonate with audiences.
3. Film and Video Production - The film industry can play a crucial role in bringing humanized crash dummy ads to life by using realistic dolls and replica figures.
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