Superstar

The Sunday Times Rich List Campaign Features Towering Wealthy People

By: Meghan Young - Published: • References: chiandpartners & ibelieveinadv
The Sunday Times Rich List ad campaign is promoting the fact that this list is coming out on Sunday. For those who care about or are simply entertained by the knowledge of who is the top dog in certain industries, groups and franchises, this list has been put together for them. Although the information won't be presented as hilariously as it is in the campaign. J.K. Rowling is seen towering over her 'Harry Potter' stars while Mick Jagger is a giant compared to his fellow Rolling Stone mates.

Created by American ad agency CHI&Partners, The Sunday Times Rich List ad campaign instantly puts into perspective the wealth of certain individuals while peaking the interest for more. Stats for Giant Mogul Ads Trending: Older & Average
Traction: 2,625 clicks in 130 w
Interest: 4 minutes
Concept: The Sunday Times Rich List:
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: supersized sand sculptures, nude politician ads, and divinely happy pup ads.