The Sunday Times Rich List ad campaign is promoting the fact that this list is coming out on Sunday. For those who care about or are simply entertained by the knowledge of who is the top dog in certain industries, groups and franchises, this list has been put together for them. Although the information won't be presented as hilariously as it is in the campaign. J.K. Rowling is seen towering over her 'Harry Potter' stars while Mick Jagger is a giant compared to his fellow Rolling Stone mates.
Created by American ad agency CHI&Partners, The Sunday Times Rich List ad campaign instantly puts into perspective the wealth of certain individuals while peaking the interest for more.
Stats for Giant Mogul Ads
Trending: Older & Average
Research: 2,730 clicks in 204 w
Interest: 3.7 minutes
Concept: The Sunday Times Rich List:
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: supersized sand sculptures, nude politician ads, and divinely happy pup ads.
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