Superstar

The Spice House Packaging Adopts the Appearance of Culinary Items

By: Amelia Roblin - Published: Feb 7, 2014 • References: laurenrust and packagingoftheworld
The Spice House packaging appeals to the enthusiastic chef even as it sits on the supermarket shelf. It can be difficult for designers to create a solid connection between the grocery store and the kitchen, yet this visual strategy cooks up a good one.

Developed by Lauren Rust, the very box in which the seasonings come has been made to resemble a chopping board. The card material has been printed with the textures of wooden blocks that combine to create checkered wood grain patterns. Slide this container open from its subtle seams and it will reveal a row of simple glass jars. These elements of The Spice House packaging have been treated to beautiful cursive typefaces to reference the mom-and-pop ownership of the brand.