Blair Getz Mezibov is the photographer behind 'The Soldiers' Mutiny' in Men's Vogue China. Models Brad Kroenig, Seijo Imazaki, Yuri Pleskun, Simon Tham, Chad White, Zack Clark, and Ryan Koning are styled in military-themed attire curated by Marcus Teo.
In 'The Soldiers' Mutiny' in Men's Vogue China, the sailors overthrow their captain and run the ship on their own. See more images from the shoot above.
Implications - Youth consumers are attracted to the sea-faring life of sailors. This group values an alternative lifestyle that stands in stark contradiction to that of their parents. Companies looking to make in roads with this demographic should consider creating ad campaigns that focus on alternative lifestyle choices.
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Concept: The Soldiers Mutiny
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Segment: Males, 18-35
Comparison Set: 32 similar articles, including: pirate queen fashion, drunken sailortography, and short shorts for men.
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