Mutinous Menswear Editorials
In 'The Soldiers' Mutiny' in Men's Vogue China, the sailors overthrow their captain and run the ship on their own. See more images from the shoot above.
Implications - Youth consumers are attracted to the sea-faring life of sailors. This group values an alternative lifestyle that stands in stark contradiction to that of their parents. Companies looking to make in roads with this demographic should consider creating ad campaigns that focus on alternative lifestyle choices.