'The Snug' Was Created to Reach the Millennial Demographic

By: Mishal Omar - Sep 12, 2016
References: thesnug & adweek
The Snug is a home decor and DIY site that was created by media giant 'Time Inc.' in order to target the lifestyle desires of the Millennial demographic.

With ample evidence that Millennials respond well to online content that focuses on affordable, versatile and DIY home decor, the media company created The Snug. Visually, it is clear that the site caters to the Millennial demographic with clickbait titles, simple visuals and plenty of pop-culture references. The website provides its users with information on how to create their own home products whether functional or simply decorative. This provides the personalized, artisan processes and aesthetics that the younger generation tends to prefer.

This DIY decor site targets its core demographic by thoroughly researching the lifestyle and consumption habits that this demographic exhibits.