The Sip Makes Holiday Gifting Easy with Personalized Champagne Boxes
Grace Mahas — November 21, 2020 — Business
References: thesipsociety
The Sip, a Black-owned, female-founded brand launched by Erica Davis and Catherine Carter, makes gifting this holiday season easier with curated champagne gift boxes. Each Sip box features three sparkling wines by the glass, offering an affordable way to sample different champagnes.
The Sip offers a range of customized boxes including the 'Celebration Box,' with two sparkling wines and a fun sip shooter; 'Something for Her,' with three novel and delicious champagnes; the 'Rosé All Day,' with three dry, not sweet, offerings; and lastly, the 'The Classic Box,' with a timeless selection of two classics and one amazing novel champagne.
In addition, The Sip also features a charitable initiative, dubbed 'Take A Sip, Give A Sip,' that gives women and children in need access to clean water through the East Oakland Community Project.
Image Credit: The Sip
The Sip offers a range of customized boxes including the 'Celebration Box,' with two sparkling wines and a fun sip shooter; 'Something for Her,' with three novel and delicious champagnes; the 'Rosé All Day,' with three dry, not sweet, offerings; and lastly, the 'The Classic Box,' with a timeless selection of two classics and one amazing novel champagne.
In addition, The Sip also features a charitable initiative, dubbed 'Take A Sip, Give A Sip,' that gives women and children in need access to clean water through the East Oakland Community Project.
Image Credit: The Sip
Trend Themes
1. Curated Champagne Gift Boxes - Creating personalized gift boxes with curated selections of sparkling wines presents opportunities for disruptive innovation in the gifting industry.
2. Affordable Champagne Tasting - Offering affordable curated boxes for sampling different champagnes provides opportunities for disruptive innovation in the beverage industry.
3. Charitable Gifting Initiatives - Integrating charitable initiatives like 'Take A Sip, Give A Sip' into gift box offerings creates disruptive innovation opportunities within the philanthropy and gifting industries.
Industry Implications
1. Gifting - The gifting industry can explore new ways to curate and personalize gift boxes to cater to consumer preferences.
2. Beverage - The beverage industry can leverage curated champagne gift boxes as a way to introduce and promote different champagne brands to consumers.
3. Philanthropy - The philanthropy industry can explore collaborative partnerships with brands to integrate charitable components into their offerings, such as charitable-themed gift boxes.
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