The Secret Keepers are an olive oil brand based in Greece, and after working together with Dolphins Communication Designs, they have come out with a new minimalist packaging style.
Another great detail with this design is the mysterious symbolism infused into the lettering. Each piece of text looks like something from a Greek mythology book, which is subtle enough to not overpower the packaging, but noticeable so that it stands out. The communications company did an excellent job with putting this extra twist on The Secret Keepers olive oil.
Sometimes a design can be too simplistic, making a package look boring even though the creators were aiming for minimalism, but this branding provides the perfect balance between simplicity and originality.
Stats for Minimalist Symbolism Branding
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Research: 4,655 clicks in 107 w
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Concept: The Secret Keepers
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Segment: Females, 35-55+
Comparison Set: 25 similar articles, including: elegant minimalism branding, minimalist olive oil packaging, and celestial circular bottles.
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