Digital Salvation Army Kettles Endorsed by Jonas Brothers

By: Dana Coleman - Published: Nov 19, 2008 • References:
You know those red kettles that old guys stand next to and ring bells at during the holidays? Well, they’ve gone virtual (the kettles - not the old men).

And to kick off the digital Salvation Army campaign, they’ve enlisted the help of the Jonas Brothers. It’s a way to feel good about donating to a cause by getting OTHERS to donate for you.

Send a link to your virtual kettle and ask friends and family to chip in a buck or two. Before you know it, a buck or two from Uncle Fred and Aunt Pam turns into a buck or two from Nana and Poppy. And tada - your little red bucket is filled to the brim.

Plus, it’s competitive. The site keeps track of which individual or team has the most donations. So, if your office wants to get all competitive in an arena other than the ping pong table, here’s your chance.

And as an added holiday-feel-good-bonus, you get to help thousands of people in need.

Check out the link to start an individual or team kettle. Plus, get widgets to embed in blogs and spread the word. Stats for Virtual Charity Kettles Trending: Older & Mild
Research: 3,924 clicks in 392 w
Interest: > 3 minutes
Concept: Virtual Charity Kettles
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: simplifying donations, donating breasts for charity, and cancer survivor branded booze.