The Rugbeer Machine by Salta Beer Rewards Performance with Liquor

By: Erin Kirkpatrick - Published: May 23, 2012 • References: adsoftheworld & creativecriminals
The Rugbeer Machine by Salta Beer is the first vending machine of its kind and the first to accept a unique form of payment: a physical assault. This machine instead of accepting cash, credit or coins rewards rugby fans with booze if they execute a well-deserving tackle on the vending machine. For every tackle the machine receives, one cold Salta Beer is released from the machine and into the hands of fanatic rugby lovers. That’s a pretty sweet deal -- tackle the machine and in return you get a deliciously refreshing beverage.

The Rugbeer gives rugby fans a interactive and unique rugby experience, making them work for their beer. Advertising agency Ogilvy Argentina partnered with Salta Beer to produce this creative vending machine. Stats for Odd Alcohol Rewarding Rituals Trending: Older & Mild
Research: 562 clicks in 208 w
Interest: > 3 minutes
Concept: The Rugbeer Machine By Salta Beer
Related: 68 examples / 52 photos
Segment: Males, 12-55+
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