Mary-Kate and Ashley Olsen have gone a very different route with The Row 2014 look book. Rather than ascribing to the cult of youth that is prevalent in the fashion industry, the Olsen twins employed a very mature range of women to model their latest collection. In fact, the youngest model is 39-years-old, while the oldest is the fabulous 65-year-old fashion-editor-turned-cosmetics-maven Linda Rodin.
Beyond taking a stance against the blatant ageism in the industry, the decision to use mature models reflects the timelessness of the line.
The progressive pre-fall collection is particularly significant, considering the fashion-forward twins are planning to open their first store in Los Angeles this summer. I applaud the Olsens for throwing caution to the wind and proving the ageless elegance of their collection.
Stats for Classically Mature Model Lookbooks
Trending: Older & Warm
Research: 7,288 clicks in 119 w
Interest: 1.7 minutes
Concept: The Row 2014
Related: 81 examples / 62 photos
Segment: Females, 18-55+
Comparison Set: 30 similar articles, including: old models, colorfully mature fashion, and rustic ladylike fashion.
Classically Mature Model Lookbooks
More Stats +/-
Colorfully Mature Fashion
Rustic Ladylike Fashion
Prim Patterned Fashion
Refined Twin Editorials