Raymond, an Indian tailor and fashion brand, has traditionally held sway with Generation X consumers, but the company's new retail store, called The Raymond Shop, is using technology to appeal to a younger demographic. The Raymond Shop entices Millennials with a host of digital services, modernizing everything from fittings to payments on pre-made products.
Generally speaking, The Raymond Shop doesn't have the obvious tech of something like a smartphone store. However, that's a testament to the store's ability to implement modern systems without losing its classic charm. One thing that consumers might notice is that the shop has no check out counter. Instead, store staff run selection and transaction completely on iPads. Further, fittings in the store can be conducted by a a robotic measurement scanner, adding some glitzy appeal to the in-store experience.
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