The Picnic by Raw Edges is a merchandizing stand created for Danish textile manufacturer Kvadrat to showcase its products at this year's Stockholm Design Week Furniture and Lighting Fair.
The London-based design duo used hundreds of fabric ribbons to create this textural and experiential space. The designers cut up 20 singnature Kvadrat textiles, creating 1500 ribbon strips that surrounded and enclosed a wooden Douglas fir framed structure.
In addition to Kvadrat's products, The Picnic by Raw Edges display stand also showcases Danish flooring company Dinesen's designs. Inspired by traditional wooden cabin consturction, this pavilion mixes angular panels along with layered ribbon strips that are soft, texture-enriched and reminiscent of fish scales that add a decorative visual touch.
Stats for Textural Ribbon Displays
Trending: Older & Average
Research: 14,115 clicks in 168 w
Interest: 4 minutes
Concept: The Picnic By Raw Edges
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: undulating ceiling installations, paper garden installations, and sprawling tabloid exhibits.
Textural Ribbon Displays
More Stats +/-
Paper Garden Installations
Undulating Ceiling Installations
Sprawling Tabloid Exhibits
Paint Drip Installations
Ornate Geometric Installations