The Perrier 'The Drop' Commercial Saves Earth From a Heatwave

By: Erin Kirkpatrick - Published: Jul 12, 2012 • References: perrier
When it comes to creating an intricate and stimulating advertisement, the Perrier 'The Drop' Commercial is a short that hit the jackpot. Set in a state of climate crisis, Perrier's sensuous story line follows a gorgeous astronaut, played by Amy Bailey, who is involved in a mission to save the world from a killer heatwave.

The Perrier 'The Drop Commericial' shows the struggle that the beloved heroine must face; whether to refresh herself, or a planet in peril. Through its partnership with award-winning director Johan Renck, Perrier created an emotional and equally dramatic film that shows Bailey battling a savage sun that threatens to melt the Earth.

Ultimately, the heroine quenches her thirst and successfully saves the planet using a single drop of Perrier. This clever commercial demonstrates Perrier's thirst quenching capability; although, the Earth-saving characteristic might be a stretch! Stats for Civilization-Saving Beverage Ads Trending: Older & Chilly
Research: 707 clicks in 202 w
Interest: > 3 minutes
Concept: The Perrier 'The Drop' Commercial
Related: 61 examples / 47 photos
Segment: Females, 12-55+
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