When it comes to creating an intricate and stimulating advertisement, the Perrier 'The Drop' Commercial is a short that hit the jackpot. Set in a state of climate crisis, Perrier's sensuous story line follows a gorgeous astronaut, played by Amy Bailey, who is involved in a mission to save the world from a killer heatwave.
The Perrier 'The Drop Commericial' shows the struggle that the beloved heroine must face; whether to refresh herself, or a planet in peril. Through its partnership with award-winning director Johan Renck, Perrier created an emotional and equally dramatic film that shows Bailey battling a savage sun that threatens to melt the Earth.
Ultimately, the heroine quenches her thirst and successfully saves the planet using a single drop of Perrier. This clever commercial demonstrates Perrier's thirst quenching capability; although, the Earth-saving characteristic might be a stretch!
Stats for Civilization-Saving Beverage Ads
Trending: Older & Chilly
Research: 706 clicks in 199 w
Interest: > 3 minutes
Concept: The Perrier 'The Drop' Commercial
Related: 61 examples / 47 photos
Segment: Females, 12-55+
Comparison Set: 22 similar articles, including: burlesque water bottles, heirloom champagne releases, and fashion water.
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