Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Casual Castaway Editorials

The Vanity Fair Italia The Perfect Wave Photoshoot is Relaxed

— July 24, 2014 — Fashion
The Vanity Fair Italia editorial titled The Perfect Wave showcases model Rasa Zukauskaite amid an abandoned beach. Zukauskaite is pictured opposite a scruffy male as the two take on the role of an exceptionally chic castaway couple, captured in this production by photographer Fabio Abecassis.

Stylist Elisabetta Dal Bello assembled the perfect mixture of laid back dress with a touch of upscale couture. While standing in front of the sandy shores and blue waves, Zukauskaite sported large black hats, Birkenstocks, a backwards hat and loose, free flowing apparel.

Rounding out Zukauskaite's nonchalant look were thin necklaces and thick bangles, adding a bit of luxury to the set that otherwise showcases classic beach ensembles that are well suited to the outdoors.
Trend Themes
1. Laid-back Fashion - Disruptive innovation opportunities in fashion include creating designs that blend casual and upscale elements.
2. Abandoned Aesthetic - Brands can explore opportunities to incorporate abandoned or rustic settings into their visual campaigns to create a unique and memorable brand image.
3. Luxury Beachwear - There is potential for disruptive innovation in the beachwear industry by combining high-end, luxury designs with comfortable and casual elements.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by creating versatile clothing that strikes a balance between casual and luxury styles.
2. Photography - Incorporating abandoned or rustic settings in photography can create new opportunities for photographers to capture unique and visually striking images.
3. Beachwear - The beachwear industry can disrupt the market by offering high-quality beachwear that blends luxury and comfort, targeting customers who seek both style and functionality.
4.4
Score
Popularity
Activity
Freshness