The Orapup Helps You Win the War Against Bad Doggie Breath

By: Michael Hines - Published: Aug 23, 2012 • References: indiegogo & gizmag
The Orapup is the newest tool in the fight against bad doggie breath. Developed by Dr. Robert K. Wagstaff, the Orapup is essentially a tongue scraper with some canine-specific modifications. It consists of bristles and four scrapers that are soft, but tough. The bristles loosen up the bacteria on the tongue while the scrapers collect it.

Getting any dog to let you scrape its tongue is an exercise in futility. Dr. Wagstaff knows this, which is why he developed a beef-flavored gel to put onto the brush. In addition to tasting good, the gel fights tartar and helps keep your dog's mouth smelling odorless. The brush is currently seeking funding on Indiegogo and will be sold for $15 upon release. Stats for Canine Tongue Scrapers Trending: Older & Mild
Research: 1,462 clicks in 195 w
Interest: > 3 minutes
Concept: The Orapup
Related: 61 examples / 47 photos
Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: alternate breath personalities, sci-fi breath refreshers, and discreet chewable toothbrushes.