Simulated Lighting Deters Thieves

By: Alex Covert - Published:   Updated: Jun 1 2011 • References: core77
Get this! There is a product out there called the Fake TV. It is an electronic gizmo cube featuring an array of LED lights that flicker. That's it. It is supposed to mimic the ambiance of a late night television to the would-be thief. They were thinking about breaking in but, won't now because someone is supposedly watching infomercials. So simple... it's ridiculous.

Implications - With so many people spending increasingly long hours at work and outside of the home, the need to protect your home from afar is more large than ever. Products and services that can provide indefinite benefits to homes -- whether occupied or not -- appear necessary in the eyes of even the most penny-pinching consumers.

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Concept: Fake TVs
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Segment: Females, 18-35
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