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Back to Basics Social Media Sites

The Octofeed is a Minimalist Alternative to Facebook

— June 8, 2012 — Social Media
If you have ever been frustrated with the overabundance of information available on Facebook and wish for the good old days when social media sites were streamlined and less all over the place, the Octofeed could very well be the solution to your social media over-saturation woes.

With the new timeline interface used by Facebook, visual stimulation is at an all-time high and trying to weed through all of the posts and likes on one's page can be a nightmare.

Daniel Chin-Yee and Jennifer Puno, however, believe that a basic approach to content sharing is more effective and developed the social media site to provide content from one's Facebook page in a more streamlined manner.

The site is extremely clean-cut in appearance with large, bold text and big boxes dominating the design. Users can still view photos and video as well as like and comment but the website provides an environment to do so without getting a serious case of information overload.

Trend Themes
1. Back-to-basics Social Media - Streamlined and simplified social media sites are gaining popularity amidst a growing demand for simplicity and less distraction.
2. Clean-cut Interface Design - Clean-cut and straightforward website design that emphasizes minimalism and readability is becoming increasingly important value for users.
3. Content Filtering Tools - Powerful digital tools that allow users to filter content from social media sites and customize their timelines to reduce information overload are becoming increasingly popular.
Industry Implications
1. Social Media and Networking - The social media industry, in general, is gravitating towards minimalist approaches - sites that prioritize user experience while neglecting unnecessary add-ons.
2. Web Design and Development - The development of new design techniques and layouts that prioritize simplicity, readability, and user experience open new opportunities for graphic designers and web developers.
3. Digital Advertising and Marketing - The rise of these basic social media websites provides marketing and advertising opportunities to reach niche groups of users who are seeking respite from the constant barrage of information.
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