The Ocean Sole company creates products from wasted sandals found in all parts of the country. The final products are fancy, happy and colorful objects that don’t resemble the former waste nature at all.
The Ocean Sole is a story of history and magic, according to the website, that joins the logic of recycling and upcycling waste with the magic of creation through the experience of artisans from local communities.
This is what I’d call a perfect circle. Waste and pollution is removed from beautiful natural spots, turned into objects by locals who earn an income through craftmanship and finally result in beautiful objects. This sums up the happy and colorful spirit of Africa together with its archetypal shapes and icons.
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Concept: The Ocean Sole
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Segment: Neutral, 18-35
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