Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

UK Book Encourages Naughty Fun Over Being Nice

The Naughty Girl's Guide To Life

— August 14, 2007 — Pop Culture
A new book published in the UK advocates the philosophy that, listen closely girls, it's more fun to be naughty than nice. Maybe there's something in this book that Paris, Britney, and Lindsey have been missing.

"You know, there's so much more you can be getting away with in life. There's no need to be so nice. Life is so much better when you're naughty. There was a time when we both thought life sucked. Men have broken our hearts. We've worked for absolute swines. Sharon got so fat through sulking, she ended up doing a TV diet show. Tara got so thin, the paparazzi needed magnifying glasses to find her. We've been at our lowest ebb. We've even worn flat shoes. But it was time to pull our stockings up. Forget the 12 steps to recovery. We've gone straight to step 13 – the naughty step:

Grant us the serenity to accept that singledom does not always suck
Courage to realise the search for Mr Right may well reach double figures
And the wisdom to know that even if that ex-lover list hits treble figures, you're not a slag. You're just unlucky

So sling on your Louboutins, pour yourself a lychee martini, settle back and learn the rules (incidentally, if you are in rehab, then well done and keep it up. Whenever we say alcohol, we mean a slice of chocolate cake for you)."

Implications - It seems that society has a growing interest in the 'bad girl' in society.
Trend Themes
1. Growing Interest in Bad Girl Persona - Embracing the 'bad girl' persona is becoming increasingly popular as society shifts away from traditional norms.
2. Rejection of Nice Girl Image - The book highlights a rejection of the 'nice girl' image, encouraging women to embrace their naughty side for a more enjoyable life.
3. Exploring Unconventional Lifestyles - The book encourages readers to explore unconventional lifestyles and challenge societal expectations of behavior.
Industry Implications
1. Publishing - The publishing industry can tap into the growing demand for books that challenge societal norms and embrace alternative perspectives.
2. Fashion and Beauty - Fashion and beauty brands can capitalize on the trend of embracing the 'bad girl' persona by creating edgy and provocative products that resonate with this audience.
3. Entertainment and Media - The entertainment and media industry can create content that celebrates non-traditional lifestyles and offers a platform for diverse voices and narratives.
1.9
Score
Popularity
Activity
Freshness