Most of us have good intentions but the reality is that some people just need a push to do good, and The Mutual gives consumers that push. In exchange for their funds, The Mutual provides do-gooders with special deals and discounts at local shops and eateries.
However, consumers don't just pick a charity and get perks in return. The Mutual actually operates much like a daily discount site, except to access the deals and discounts, you must pay a monthly membership fee of $10. The company then donates 80 percent of the monthly fee to a charity, which includes organizations like Oceana, The Trust for Public Land and Center for Ecoliteracy.
In this way, The Mutual -- which has been referred to as the 'Groupon for Good' -- allows both consumers and businesses to benefit while also contributing to social issues. The Mutual's co-founder Daniel Vallejo describes the model as "profitable activism."
Stats for Incentivized Charity Sites
Trending: Older & Chilly
Research: 583 clicks in 228 w
Interest: 1.3 minutes
Concept: The Mutual
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: virtuously veritable dining, superhero charity contests, and challenge-based charity sites.
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