The color guide gives you the choice of the different shades of Michael Jackson’s skin tones that have evolved over the years.
Ridiculous but funny, the last color is called “Cool Gray” and is supposedly the last skin shade Michael Jackson ever had.
Implications - One of the most effective marketing moves a company can make is parodying a culturally significant event. By parodying major pop culture incident, the company immediately establishes itself as one with strong comedic sensibilities and strong timing. The ads will also draw interest from a controversy hungry media and increase the chances of the brand becoming a topic of water-cooler discussion.