The models don long coats that skim the sidewalks they walk on. They dress in equally slim silhouettes underneath the coats. The Maxi Coat photo shoot illustrates that long doesn’t have to mean bag lady.
Check out the different ways to wear a long coat this fall in The Maxi Coat spread.
Implications - Consumers are attracted to styles that illustrate a classic appearance. Designs with clean lines attract more shoppers than those which convoluted styles. Coming out with more of these pieces could help a company further develop their place on the market.