‘The Magic is in the Mix’ Schweppes campaign posters are beautifully created by several different designers. Pablo Alfieri, Sugar Power, Jonathan Zawada and Si Scott have designed these wonderful posters based on Schweppes peculiar equation of ‘1+1=3,’ which tries to explain the magic you’ll feel when guzzling down this soda.
The slogan of this campaign is ‘You + Schweppes = an incredible result,’ which makes me want to crack open a bottle right now. Since my math is bad to begin with, this equation is pretty believable.
Stats for Beautiful Bad Math Ads
Trending: Older & Warm
Research: 3,028 clicks in 320 w
Interest: 4 minutes
Concept: The Magic Is In The Mix Schweppes Campaign
Related: 60 examples / 46 photos
Segment: Males, 12-55
Comparison Set: 22 similar articles, including: organic soda bottles, scandalously provocative soda campaigns, and 26 energy drink delights.
Beautiful Bad Math Ads
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