The Lost Roles of Bill Murray Envisions Murray in Action Roles
For example, could you imagine Bill Murray assisting Luke Skywalker and oozing charisma as the suave Han Solo? How about seeing Murray pounding criminal faces as Tim Burton’s Batman? Unlikely, right?
My favorite of these The Lost Roles of Bill Murray re-imaginings is, without a doubt, Bill as Buzz Lightyear from Toy Story. Can you imagine Murray acting lines like, “To Infinity and Beyond!” without his patented deadpan sarcasm? I know I can’t.
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Implications - Consumers gravitate towards pop culture parodies because it satiates their desire for humorous material. Comedic content provides consumers with a euphoria, which they use to combat everyday stresses. Corporations may consider parodying pop culture staples in promotional campaigns in order to garner consumer attention.