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The Life Foundation Campaign Adresses Asia's Preference for Sons

By: Leslie Chen - Published: • References: ogilvy & adsoftheworld
These ads for The Life Foundation will make you stop what you're doing and listen to what they have to say.

Created by Ogilvy & Mather in Ho Chi Minh City, Vietnam, the campaign addresses an important issue that many are aware of, but choose to ignore. The blunt approach of the ads are what make them so powerful; one image reads "160 million Asian babies have been aborted because they lacked an organ vital to life. A penis." The heading in each ad is followed by an article underneath describing in greater detail the issue of Asian girls being abandoned, aborted and killed because of the preference to have a son instead.

Each ad in this campaign for The Life Foundation is also accompanied with the words "Stop The Gendercide." Stats for Blunt Gender Equality Ads Trending: Older & Mild
Traction: 1,177 clicks in 70 w
Interest: 1.1 minutes
Concept: The Life Foundation
Related: 39 examples / 30 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: time-lapsed iconic figure ads, collaged cosmetic campaigns, and blunt cautionary driving ads.