Apprentice

The Freitag Store Brings New Light to Upcycling

By: Design Crack - Published: Feb 19, 2007   Updated: Apr 13 2011 • References: freitag.ch and designcrack
The Freitag Messanger Bag is all about recycling “useless” refuse into a finely built product. Their flagship store is no different in its sensibility. It's thinness scares me coming from California earthquake country. But there is something about scary architecture that turns me on.

Implications - The idea of recycling to become more eco-chic is a corporate social responsibility initiative that could easily catapult a business in the forefront of consumers' minds. By reinventing a business to be earth-friendly, brands can reposition themselves as innovative and capitalize on showcasing the minimization of their ecological footprint. This will further entice consumers to the brand, as corporate social responsibility is now more of a concern than ever.