The Last Billboard Sells Ideas and Not Products
Mesel Isaac — June 16, 2014 — Art & Design
References: thelastbillboard & lostateminor
Located on the corner of Highland and Baum in Pittsburgh, Pennsylvania, is The Last Billboard, a project dedicated to "advertising" thoughts and ideas as opposed to products.
Designed by Pablo Garcia and Jon Rubin (who also doubles as the curator of the project), The Last Billboard invites one person a month to use the 36 foot long billboard. The only restrictions placed on the message are the physical limitations of the billboard, mainly that it only allows for five lines, and each line can only accommodate 28 character spaces. Some of the submissions range from funny to silly to touching and downright peculiar.
If you're interested in being a part of The Last Billboard project, you can submit your own billboard idea to Jon Rubin at the email address posted on his website.
Designed by Pablo Garcia and Jon Rubin (who also doubles as the curator of the project), The Last Billboard invites one person a month to use the 36 foot long billboard. The only restrictions placed on the message are the physical limitations of the billboard, mainly that it only allows for five lines, and each line can only accommodate 28 character spaces. Some of the submissions range from funny to silly to touching and downright peculiar.
If you're interested in being a part of The Last Billboard project, you can submit your own billboard idea to Jon Rubin at the email address posted on his website.
Trend Themes
1. User-generated Advertising - The Last Billboard project demonstrates the trend of allowing users to submit their own slogans, creating a more engaging and interactive advertising experience.
2. Idea-driven Marketing - The Last Billboard project taps into the trend of promoting ideas rather than traditional product advertising, creating opportunities for businesses to market their values and philosophies.
3. Limited-space Messaging - The Last Billboard's restrictions on character spaces and lines highlight the trend of concise and impactful messaging, encouraging businesses to find innovative ways to communicate their brand in limited space.
Industry Implications
1. Outdoor Advertising - The Last Billboard project disrupts traditional outdoor advertising by providing a platform for non-commercial messages, creating new opportunities for advertisers to engage with audiences.
2. Creative Marketing - The Last Billboard project opens up possibilities for companies in the creative marketing industry to offer unique and interactive advertising options to their clients.
3. Art and Design - The Last Billboard blurs the lines between art and advertising, presenting opportunities for artists and designers to engage with a wider audience in non-traditional ways.
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