Lingerie brand The Lake and Stars recently released an ad campaign featuring a mother and her 19-year-old daughter dressed in lacy lingerie and posing intimately with one another. The ad has come under fire by many media outlets and consumers who question the brand’s intentions, claiming that the ad is too provocative, inappropriate and "demeaning to women."
In The Lake and Stars ad, the women are shown embracing and pressed against each other in a sexual nature. While some viewers are trying to understand the provocative nature of the ads, most people seem aggravated by what the brand has presented, condemning the brand for "incestuous and lesbian suggestions."
Regardless of The Lake and Stars’ intentions, the label has certainly succeeded in getting attention—if that was it was looking for. As AdRants puts it, "This is yet another attempt by a fashion brand to ‘shock’ and ‘surprise.’"
What do you think?
Stats for Contentious Mother-Daughter Ads (UPDATE)
Trending: Older & Warm
Research: 8,205 clicks in 232 w
Interest: 3.8 minutes
Concept: The Lake And Stars
Related: 79 examples / 61 photos
Segment: Males, 18-35
Comparison Set: 29 similar articles, including: lustful lingerie films, controversial cut-out lingerie, and generational lingerie lookbooks.
Contentious Mother-Daughter Ads (UPDATE)
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