The Kony Kraze infographic provides some eye-opening statistics on the fast-paced online growth of Invisible Children Inc's KONY 2012 video.
Designed to shed light on the actions of Ugandan war criminal Joseph Kony, the video has been viewed over 100 Million times -- and it only took six days to reach that landmark. The majority of its viewership came from young adults between the ages of 19-29, who spread the content like wildfire. Though the content made an impact on the online scene early on, after what the chart describes as the "Oprah Effect," the video went from 66,000 views to over 9 Million the day after the celebrity tweeted the content.
Created by OnlineSchools.com, the infographic documents the extraordinary power that social media has for rapidly spreading content on a global scale.
Stats for Viral Video Impact Charts
Trending: Older & Mild
Research: 1,410 clicks in 215 w
Interest: 2.1 minutes
Concept: The Kony Kraze
Related: 81 examples / 62 photos
Segment: Neutral, 4-55+
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