The Knit Cafe Campaign Invites People to Create Over Coffee

By: Meghan Young - Published: Nov 3, 2012 • References: maclaren & ibelieveinadv
The Knit Cafe campaign invites people to stay warm and cozy this winter season in Toronto, Canada. Not only in the comfortable confines of the coffeeshop itself, but also outside thanks to the people's own creative craftiness. Essentially, this safe haven allows people to knit sweaters, socks and more while sipping on hot drinks and chatting with good friends.

Conceived and executed by Toronto-based ad agency MacLaren McCann, The Knit Cafe campaign relies on the craft it is promoting. With typography fashioned out of yarn, the soft-looking print ads are as heartwarming as the material itself. For instance, one reads, "All your clothes warm your body. Some warm your soul."

The Knit Cafe campaign was art directed by Troy McGuinness and shot by photographer Tom Feiler. Stats for Yarn Typography Ads Trending: Older & Average
Research: 7,048 clicks in 185 w
Interest: 1 minutes
Concept: The Knit Cafe Campaign
Related: 38 examples / 29 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: mirrored self-kissing ads, comic book knife ads, and retro gum ads.