Sheilas' Wheels 'KeyRing' Lets You Unlock the Car With a Gemstone

By: Gemma Vardon - Published: Sep 9, 2009 • References: sheilaswheels & ilovesheilas
Sheilas’ Wheels has invented a car key disguised as a cocktail ring, ensuring the driver’s key is always safe in hand.

Devised by Sheilas’ Wheels following research which reveals women spend over 416 hours in their lifetimes (or two and a half weeks) rifling through handbags in search of ‘buried’ car keys. 

The KeyRing allows the wearer to lock and unlock a car door simply by pressing the ring’s gemstone. Once safely inside their cars, women can lock the doors and search for their standard car keys, allowing them to start the engine and drive away without the risk of feeling anxious or stressed at the wheel. Phew… Stats for Cocktail Ring Keys Trending: Older & Mild
Research: 6,249 clicks in 350 w
Interest: 4 minutes
Concept: Cocktail Ring Keys
Related: 47 examples / 36 photos
Segment: Males, 18-35
Comparison Set: 17 similar articles, including: pink parking, convertible stiletto-shoes, and keyless supercar entry.