The Keating Hotel - Pininfarina Designs Hip Hotel in San Diego

You know Pininfarina as the legendary design firm that brings us Ferraris and Maseratis.  Now, Pininfarina has moved into the Hip Hotel market with The Keating.  The Keating opens in San Diego this Fall. “The Keating is one of San Diego’s oldest buildings and has a Romanesque Revival façade but a modern sleek interior.” - Luxist

From The Keating:
The Keating is a statement of our time, combining the highest level of expressive Italian Design with sophisticated and personalized service. The Keating defines a new standard for lifestyle hotels worldwide. In the Pininfarina tradition, the environment is characterized by pure, clean, ergonomic design, where breathtaking form meets function in every possible detail. What remains is the essential, but not the minimal. The use of materials, colors and lighting combine to give a warm welcoming atmosphere to all of our guests. Modern Italian Design is punctuated by the use of historical details. The result is a unique emotional experience - a catalyst for the imagination.