You know Pininfarina as the legendary design firm that brings us Ferraris and Maseratis. Now, Pininfarina has moved into the Hip Hotel market with The Keating. The Keating opens in San Diego this Fall. As Luxist describes, "The Keating is one of San Diego's oldest buildings and has a Romanesque Revival façade but a modern sleek interior."

The company portrays the site as an example of modern Italian design 'punctuated by the use of historical details.'