‘The Journey’ by John Lewis is Adorably Enduring

By: Jennifer Gosnell - Published: Nov 14, 2012 • References: youtube & mashable
‘The Journey’ by John Lewis opens the Christmas 2012 TV season with a poignant and beautiful ad. Following the success of the 2011 John Lewis TV ad that featured the power of giving, the 2012 addition follows a similar theme.

With the creation of a snowman and a snowwoman, the ad features a young girl celebrating the holiday season. What is unbeknownst to her, however, is that her snowmen are about to do the same.

After a brutal and exhausting journey abroad, her snowman returns to his snowwoman with a heartfelt and well-earned gift of gloves, a scarf, and a beret. The adorably sweet and sentimental commercial highlights one of the most important and best aspects of the holiday season: the power to inspire, delight and amuse. Stats for Romantic Snowman Ads Trending: Older & Mild
Research: 989 clicks in 183 w
Interest: > 3 minutes
Concept: The Journey By John Lewis
Related: 69 examples / 53 photos
Segment: Neutral, 4-55+
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