The iSuit by Marks & Spencer

By: lourdes sanchez bayas - Published: • References: dailymail
Personal electronics such as iPods and MP3's have become such an integral part of our lives that the advent of the iSuit seems like a foregone conclusion. Launched by the English company Marks & Spencer, the black pinstripe iSuit comes with a “smart fabric” developed by the British technology company Eleksen that features a control pad for an iPod/MP3 player sewn into the left lapel.

This control pad, which is attached to a cable that is sewn beneath the lining, allows the wearer to adjust the sound and skip to a favorite track. The control pad plugs into the iPod/MP3 and the lapels have loops to hold the earphone wires. The revolutionary suit is available in England and sells for £149 which is about $290. Stats for iPod Fashion Trending: Older & Mild
Traction: 3,152 clicks in 328 w
Interest: 4 minutes
Concept: IPod Fashion
Related: 53 examples / 41 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: prismatic cosmetics packaging, top 100 marketing ideas in october, and portable culinary cooktops.