Talented

Funky Chair, Curious Name

By: thischick - Published: Mar 10, 2007 • References: douglashomer
I came across this chair called The Hairy Bertoia by Douglas Homer today. Then I spent the rest of the day trying not to yell "Hairy Bertoia" every time I opened my mouth. It's just a weird name for a chair. Can you imagine going into a store and saying to the saleslady: "I want a Hairy Bertoia!" "I need a Hairy Bertoia!" "Oh look, you've got a Hairy Bertoia!" It's a funky chair, but the name sounds like the opposite of a bikini wax and that's probably not good marketing... Stats for The Hairy Bertoia Trending: Older & Average
Research: 5,826 clicks in 477 w
Interest: 4 minutes
Concept: The Hairy Bertoia
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: singer-curated pop-ups, hyper-customized perfumes, and modular children's forts.