The Guardian Angel is a line of protective jewelry for women created in a partnership between the JWT Singapore ad agency and Association of Women for Action and Research (AWARE), designed to be high-tech, chic and provide instant aid in threatening situations.
Guardian Angel jewelry has a rounded form that makes it look halo-esque and can be worn as either a bracelet or a necklace. In times of need, there's a button that can be pressed, but it's so discreet, it doesn't purposely look like a life-saving accessory. Once the button is pressed, the victim gets a call to their mobile phone, which gives them an excuse to get themselves out of a situation. In more dangerous situations, Guardian Angel can also be used to contact a designated "guardian angel," which makes them aware of the jewelry wearer's location.
Stats for Emergency Aid Jewelry
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Concept: "the Guardian Angel"
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Segment: Females, 12-35
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Emergency Aid Jewelry
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