The Gee's Works with Greg Lauren on a Capsule of Wearables
References: highsnobiety
Greg Lauren works in collaboration with The Gee's on a new collection of apparel that spotlights a sustainable mindset throughout all of the designs. Lauren wants to accelerate the Bend quilting community by Gee's and sew the names of the women who shaped the new clothing line onto the garments.
Notably, all of the profits from this capsule will be directed back to Gee's Bend, which is a Black community producing captivating quilts. Every item is signed by the quilter and the biographies and special narratives of the women are sewn into the garments respective of the quilts. To make the capsule possible, Lauren kept up constant communication with the Bend quilters, sending the women tubs of his Scrapwork fabric.
Image Credit: Greg Lauren, Menelik Puryear
Notably, all of the profits from this capsule will be directed back to Gee's Bend, which is a Black community producing captivating quilts. Every item is signed by the quilter and the biographies and special narratives of the women are sewn into the garments respective of the quilts. To make the capsule possible, Lauren kept up constant communication with the Bend quilters, sending the women tubs of his Scrapwork fabric.
Image Credit: Greg Lauren, Menelik Puryear
Trend Themes
1. Sustainable Textile Wearables - Opportunities to create fashionable, sustainable wearables that support local communities.
2. Community-focused Capsule Collections - Opportunities to collaborate with local communities to create unique, limited-edition capsule collections with a focus on supporting the community.
3. Storytelling Wearables - Opportunities to incorporate personalized narratives and stories into wearables, creating a unique connection between the wearer and the garment.
Industry Implications
1. Fashion & Textile - Fashion and textile companies can explore sustainable, community-focused capsule collections that incorporate personalized narratives through collaboration with local communities to create unique wearable pieces
2. Retail & E-commerce - E-commerce companies can offer niche products that highlight exclusivity, community involvement, and rich stories, tapping into consumers looking for more personalized and meaningful purchases.
3. Craft and Artisanal - Artisanal and craft companies can look to collaborate with local communities and designers to create products with a shared ethos around sustainability and community involvement, creating unique and sought-after products
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