The Furrow Eases the Struggles of Finding the Right Place to Plug in
Leslie Chen — July 9, 2011 — Tech
References: yankodesign & yankodesign
Think of those times you've struggled to reach a power outlet and you'll instantly be drawn to The Furrow. The design makes it entirely easy to find the place where your plug fits in.
Designers Kim Min Seok & Taehak Kwon are the masterminds between The Furrow. The plate of the outlet has furrows facing the same direction as the holes of the outlet; making it possible for you to plug in without even looking at it. All you have to do is feel The Furrow with your hands and your intuition will tell you where to go.
The Furrow makes plugging in completely convenient and gets rid of those awkward situations where you spend endless amounts of time looking for the right spot.
Implications - Modern society demands so much of its citizens that consumers are only looking for the most convenient items. Efficiency when completing tasks is an aspect that modern customers look for when making purchases. Focusing on this desire for more effectiveness in items could help a company grow its brand.
Designers Kim Min Seok & Taehak Kwon are the masterminds between The Furrow. The plate of the outlet has furrows facing the same direction as the holes of the outlet; making it possible for you to plug in without even looking at it. All you have to do is feel The Furrow with your hands and your intuition will tell you where to go.
The Furrow makes plugging in completely convenient and gets rid of those awkward situations where you spend endless amounts of time looking for the right spot.
Implications - Modern society demands so much of its citizens that consumers are only looking for the most convenient items. Efficiency when completing tasks is an aspect that modern customers look for when making purchases. Focusing on this desire for more effectiveness in items could help a company grow its brand.
Trend Themes
1. Efficiency-driven Design - Designing products with efficiency in mind will appeal to customers looking for convenience.
2. Intuitive Technology - Creating technology that allows users to interact with it intuitively will become increasingly desirable as society demands more convenience.
3. Simplified Accessibility - Generating products that simplify access to commonly used items, such as power outlets, will be popular as consumers prioritize convenience.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can incorporate intuitive and efficient design to further enhance their products and appeal to customers.
2. Home Improvement - Home improvement companies can prioritize designing simplified and intuitive accessibility solutions for their products to meet the demands of modern users.
3. Office Supplies - Developing office supplies with intuitive and efficient designs that make completing tasks more convenient will be an opportunity for growth in the office supplies industry.
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