The Dwelling Lab Exhibit Gives Us an Inside Look at Life on the Road

By: Alex Scott - Published: Apr 24, 2010 • References: & coolhunting
You may not see it at first, but there's actually a car hidden within the Dwelling Lab exhibit above. This project was a collaboration between BMW, Kvadrat Fabrics and designers Patricia Urquiola and Giulio Ridolfo. Made for Milan Design Week, Ridolfo explains that this piece is an up-close-and-personal look at our car-reliant society.

The Dwelling Lab exhibit shows how we often live a good portion of our lives inside an automobile. Glued to the gramophone-like structures are objects that you would usually find on the car floor after a long journey. Stats for Expansive Auto Art Trending: Older & Chilly
Research: 2,306 clicks in 316 w
Interest: 4 minutes
Concept: The Dwelling Lab
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: dirty car art, custom compact car art, and designer car tattoos.