'The DNA Project' by j.viewz Brings Fans into the Creative Process

By: Laura McQuarrie - Oct 6, 2014
References: kickstarter
The DNA project aims to change the way we consume and participate in the act of listening to music—rather than receiving a digital album download, on the DNA Website, listeners will be able to pick apart each track in an interactive online experience to get a better sense of the creative process that went into the making of each song.

The project by Jonathan Dagan, who also goes by the name j.viewz, also serves as a way for fans to co-create directly with the artist, through a platform where they can upload or download song samples to be used in future creative work of your own, or by j.viewz. The unique 'DNA Website' was designed by Hello Monday, known for its pervious work with NASA and Google. Funding for the experimental DNA Project is now happening on Kickstarter, aiming to raise $60,000 to develop the site and produce the album.