'The Dad Pack' Ad Helps Parents Figure Out What to Buy for Back to School

By: Katherine Pendrill - Aug 18, 2016
References: youtu.be
Walmart is gearing up for the back-to-school season with a humorous new ad titled 'The Dad Pack.' The ad plays on the idea that parents are out of touch with their kids by showing them what kinds of school supplies students really want.

The 15-second ad begins with a scene of a dad presenting his daughters with two leather briefcases and explaining that "lawyers use these." The young girls respond with blank stares until the briefcases magically transform into two colorful backpacks. It is only then that the girls show their excitement over their new back-to-school supplies. The ad ends by emphasizing Walmart's low prices on essential school supplies such as backpacks.

The Dad Pack ad demonstrates that even though parents may not know what their kids need for back-to-school, Walmart has them covered.