Potential

The Curious Bank

By: KimLeo - Published: Mar 7, 2012 • References: 53 and scaryideas
Created by Leo Burnett Chicago, Fifth Third Bank's "The Curious Bank" campaign challenges convention within the banking industry. Fifth Third Bank's "The Challenge" spot empowers viewers to challenge, the clock, society, the environment and their bank to achieve real results. The ad tells the story of defying the norm, showing a child up past their bedtime, a girl playing hockey, and older woman running and a group of bankers challenging status quo. "The Curious Bank" campaign highlights Fifth Third's unconventional banking practices that are inspired by what customers need.


Client: Fifth Third Bank
Campaign: “The Curious Bank”
Agency: Leo Burnett
Chief Creative Officer: Susan Credle
SVP, Executive Creative Directors: Dave Loew and Jon Wyville
SVP, Executive Producer: David L. Moore
Producer: Ray Leakey
Production Company: Smuggler NY
Director: Jamie Rafn
Director of Photography: Jakob Ihre