A Carefully Preserved Campaign for the Cosmopolitan in Las Vegas

By: Armida Ascano - Published: Nov 14, 2010 • References: fivestaralliance & adsoftheworld
The Cosmopolitan in Las Vegas is a luxury lounge and hotel that is sure to grab some attention for tourists. The campaign for this attraction markets directly to the "curious class" of those interested in high-end living, but not accustomed to it on a regular basis.

The concept for this campaign falls right in life with this curiosity, as it shows well-groomed males and impeccably dressed females packaged in plastic wrap mid-party. This creates the tone that luxury is waiting for the consumer, creating mystery surrounding the Cosmopolitan in Las Vegas. Stats for Prepackaged Luxury Ads Trending: Older & Chilly
Research: 1,646 clicks in 288 w
Interest: 4 minutes
Concept: The Cosmopolitan In Las Vegas
Related: 74 examples / 57 photos
Segment: Females, 12-55
Comparison Set: 27 similar articles, including: freaky plastic wrap portraits, plastic wrap headdresses, and free range humans.