A Carefully Preserved Campaign for the Cosmopolitan in Las Vegas
The Cosmopolitan in Las Vegas is a luxury lounge and hotel that is sure to grab some attention for tourists. The campaign for this attraction markets directly to the "curious class" of those interested in high-end living, but not accustomed to it on a regular basis.
The concept for this campaign falls right in life with this curiosity, as it shows well-groomed males and impeccably dressed females packaged in plastic wrap mid-party. This creates the tone that luxury is waiting for the consumer, creating mystery surrounding the Cosmopolitan in Las Vegas.
The concept for this campaign falls right in life with this curiosity, as it shows well-groomed males and impeccably dressed females packaged in plastic wrap mid-party. This creates the tone that luxury is waiting for the consumer, creating mystery surrounding the Cosmopolitan in Las Vegas.
