The Cosmopolitan in Las Vegas is a luxury lounge and hotel that is sure to grab some attention for tourists. The campaign for this attraction markets directly to the "curious class" of those interested in high-end living, but not accustomed to it on a regular basis.

The concept for this campaign falls right in life with this curiosity, as it shows well-groomed males and impeccably dressed females packaged in plastic wrap mid-party. This creates the tone that luxury is waiting for the consumer, creating mystery surrounding the Cosmopolitan in Las Vegas.